Pupillometry can monitor changes in pupil size in response to post-purchase experiences, reflecting emotional arousal and cognitive load, as noted by Bradley et al. (2008).

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• post-purchase experience concept
• emotional arousal concept