High brand loyalty among Baby Boomers and Generation Z is linked to psychological conditioning around trust and reliability, with long-standing relationships with established brands shaping the loyalty of Baby Boomers.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (3)

• Generation Z concept
• baby boomers concept
• customer loyalty concept