Starbucks uses the annual launch of its holiday 'Red Cup' as a seasonal trigger to motivate sales and create a habit loop for consumers.

Authors

• Person: Kirsten Lamb Organization: Zappi
  The psychology behind ads that make people buy | Zappi

Sources

• The psychology behind ads that make people buy | Zappi www.zappi.io Kirsten Lamb · Zappi via serper

Referenced by nodes (1)

• Starbucks entity