Emotional elements in advertisements serve as an evolutionary adaptation that prioritizes the rapid assessment of stimuli by grabbing attention and generating interest.

Authors

• Person: Not available Organization: American Marketing Association
  Inside the Consumer Brain: How Neuroscience Can Predict Ad ...

Sources

• Inside the Consumer Brain: How Neuroscience Can Predict Ad ... www.ama.org American Marketing Association via serper

Referenced by nodes (2)

• advertisements concept
• evolutionary adaptation concept