John O'Shaughnessy proposed an hermeneutical approach to understanding consumer behavior in his 1985 paper 'A Return to Reason in Consumer Behavior: An Hermeneutical Approach'.

Authors

• Person: Not available Organization: Academia.edu
  Critical account of ideology in consumer culture - Academia.edu

Sources

• Critical account of ideology in consumer culture - Academia.edu www.academia.edu Academia.edu via serper

Referenced by nodes (1)

• consumer behavior concept