A pet food firm increased its market share by 12% after pivoting to 'natural' branding based on Implicit Association Test (IAT) data showing that consumers prioritized health over cost.

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• Implicit Association Test concept