Insurance companies use loss aversion in advertising by stressing what a consumer stands to lose by not being insured, rather than focusing on potential gains.

Authors

• Person: Sean Makin Organization: LinkedIn
  The Power of Behavioural Economics in Advertising - A Marketers ...

Sources

• The Power of Behavioural Economics in Advertising - A Marketers ... www.linkedin.com Sean Makin · LinkedIn via serper

Referenced by nodes (1)

• Loss aversion concept