Marketing and advertising serve as strong external stimuli for impulsive online purchases by exploiting cognitive biases such as scarcity, loss aversion, and fear of missing out (FOMO) through flash sales, personalized recommendation engines, and urgency-based messaging.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (2)

• flash sales concept
• Loss aversion concept