Technological comfort correlates with product research (.311) and impulsive purchases (.120), suggesting that tech-savvy consumers frequently research products online and make spontaneous purchases due to digital accessibility.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (1)

• impulsive spending concept