Functional MRI studies show that when consumers encounter limited-time offers, there is increased activation in the amygdala, which is responsible for processing emotions, and reduced activity in the prefrontal cortex, which is associated with logical reasoning.

Authors

• Person: Not available Organization: Dool Agency
  Mastering Time Scarcity: The Psychology Behind Limited ...

Sources

• Mastering Time Scarcity: The Psychology Behind Limited ... dool.agency Dool Agency via serper

Referenced by nodes (1)

• limited-time offer concept