Gal and Rucker (2018) published 'The Loss of Loss Aversion' in the Journal of Consumer Psychology, which challenges or re-evaluates the concept of loss aversion.

Authors

• Person: Daria Azhyshcheva, Vi Dinh, Aanya Gothal, Abhinav Sisodiya Organization: World Scholars Review
  Biases in Behavioral Finance - World Scholars Review

Sources

• Biases in Behavioral Finance - World Scholars Review www.worldscholarsreview.org Daria Azhyshcheva, Vi Dinh, Aanya Gothal, Abhinav Sisodiya · World Scholars Review via serper

Referenced by nodes (1)

• Loss aversion concept