Gen Z and millennials exhibit balanced comfort with digital shopping channels and technology-driven enhancements like app-based shopping, prioritizing convenience and accessibility.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (2)

• Generation Z concept
• Millennials concept