The Contrast Effect explains the efficacy of anchor pricing, premium positioning, and decoy pricing, which are strategies commonly utilized by companies such as Amazon, Netflix, Apple, and luxury retailers.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (1)

• Netflix entity