During his 25-year tenure as chief research officer of The NPD Group, Joel Rubinson observed a shift in marketing research from using clipboards and pencils to accessing national scanner data and weekly store data from Nielsen and IRI.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (2)

• Joel Rubinson entity
• market research concept