Social influences on consumer behavior are defined by an individual's social group, status, and familial ties, with families affecting purchase decisions through five roles: initiator, influencer, decider, buyer, and user.

Authors

• Person: Not available Organization: Drive Research
  7 Psychological Strategies to Influence Consumer Spending

Sources

• 7 Psychological Strategies to Influence Consumer Spending www.driveresearch.com Drive Research via serper

Referenced by nodes (1)

• social influences concept