Baby Boomers' responsiveness to influencers is rooted in a conditional trust based on authority and credibility, aligning with traditional marketing's reliance on celebrity and expert endorsements.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (1)

• baby boomers concept