Hummel et al. (2018) provide examples of digital nudging approaches that control for whether a nudge is perceived by the user, such as through eye tracking.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• Eye-tracking concept