The study found that the effect size (f2) of the path from digital content marketing to customer loyalty is 0.260, while the effect size of emotional attachment to customer loyalty is 0.002.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• customer loyalty concept
• effect size concept
• digital content marketing concept