A 2024 study published in PNAS found that brain activity in regions associated with reward and mentalizing predicted whether content would go viral.

Authors

• Person: Not available Organization: American Marketing Association
  Inside the Consumer Brain: How Neuroscience Can Predict Ad ...

Sources

• Inside the Consumer Brain: How Neuroscience Can Predict Ad ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• reward concept