While A/B testing allows managers to achieve short-term optimization of goals, the causes and potential negative long-term effects of these marketing stimuli remain unanswered.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• A/B testing concept