The Decoy Effect, also known as Asymmetric Dominance, is a consumer behavior technique where companies introduce a third, less attractive option to make a target option appear more valuable or 'clearly better' than the alternatives. This strategy is used to steer consumers toward more profitable choices, such as mid-tier subscription plans, premium products, or higher-priced upgrades.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

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• decoy effect concept