Uber utilizes behavioral economics techniques, including imitating surge pricing graphics, automatic ride queuing, and gamification, to encourage drivers to work longer hours and operate in specific areas.

Authors

• Person: Angela Chen Organization: Berkeley Economic Review
  Applying Behavioral Economics to Marketing, Policy, and Beyond

Sources

• Applying Behavioral Economics to Marketing, Policy, and Beyond econreview.studentorg.berkeley.edu Angela Chen · Berkeley Economic Review via serper

Referenced by nodes (1)

• gamification concept