The paper 'Consumer neuroscience techniques in advertising research: a bibliometric citation analysis' was published in Sustainability (Volume 13, Issue 1589) and provides a bibliometric analysis of consumer neuroscience in advertising.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• bibliometric analysis concept