Dhar states that consumers tend to shop from the gut, similar to how a Google employee might mindlessly grab a snack because it is physically closer.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (2)

• Ravi Dhar entity
• Google entity