R.A. Fullerton authored 'Ernest Dichter: the motivational researcher' in the book 'Ernest Dichter and motivation research', published by Palgrave Macmillan in 2010.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• Ernest Dichter entity