The authors of the article 'Managerial marketing and behavioral marketing: when myths about...' argue that other areas of business administration should investigate the formation of myths within their own disciplines, similar to how the marketing discipline examines its own myths.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• marketing discipline concept