While James Vicary's original study on subliminal advertising is likely fraudulent, researchers Elgendi et al. (2018) and Bargh (2021) maintain that the underlying premise that people can be unconsciously influenced should be taken seriously.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• subliminal advertising concept