Prospect Theory, introduced by Daniel Kahneman and Amos Tversky in 1979, posits that individuals evaluate outcomes relative to a reference point and are loss-averse, valuing losses more than equivalent gains.

Authors

• Person: Not available Organization: Journal of Management and Strategy Research
  The Influence of Behavioral Biases on Investment Decisions

Sources

• The Influence of Behavioral Biases on Investment Decisions jmsr-online.com Journal of Management and Strategy Research via serper

Referenced by nodes (3)

• Daniel Kahneman entity
• Amos Tversky entity
• Prospect Theory concept