Beatty SE and Ferrell ME published 'Impulse buying: Modeling Its Precursors' in the Journal of Retailing in June 1998.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• impulse buying concept