Purchases made in physical stores tend to be more impulsive than purchases made online because impulse purchases arise from sensory experiences like store atmosphere and product layout.

Authors

• Person: Not available Organization: Frontiers in Psychology
  Factors Affecting Impulse Buying Behavior of Consumers - Frontiers

Sources

• Factors Affecting Impulse Buying Behavior of Consumers - Frontiers www.frontiersin.org Frontiers in Psychology via serper

Referenced by nodes (1)

• impulse buying concept