Joel Rubinson stated, "You can’t be in a meeting and say, ‘I never read [Nudge],’" regarding the necessity of familiarity with the book Nudge by Richard Thaler and Cass Sunstein.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (3)

• Joel Rubinson entity
• Un pequeño empujón concept
• Cass R. Sunstein entity