Wu (2025) examined the impact of brand identification, brand image, and brand love on brand loyalty, specifically analyzing the mediating role of customer value co-creation in hotel customer experiences.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• customer loyalty concept