Richard Thaler and Cass Sunstein (2008) developed 'nudge theory,' which posits that financial decisions are heavily influenced by biases and emotions, and that slightly altering the choices presented to people can significantly impact their saving and spending habits without restricting their freedom of choice.

Authors

• Person: Satvik Agarwal Organization: HSA Tutoring
  The Psychology Behind Financial Choices: The Role of Cognitive ...

Sources

• The Psychology Behind Financial Choices: The Role of Cognitive ... tutoring.hsa.net Satvik Agarwal · HSA Tutoring via serper

Referenced by nodes (3)

• Richard H. Thaler entity
• Cass R. Sunstein entity
• nudge theory concept