Dhar notes that implementing new research processes within companies is a two- to three-year process that involves educating both the insight and marketing teams, which can create organizational uncertainty.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• Ravi Dhar entity