Dhar states that many marketers resist changing their research methods because they have already invested significant time, money, and effort, and a shift would require a complete change in philosophy.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• Ravi Dhar entity