Kim and Dawson (2009) suggest that e-commerce interface design is strategically psychological, as consumers are more likely to make impulsive purchases when interface elements offer convenience and instant gratification.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• impulsive spending concept