Applying the heuristic that female investors are less risk-tolerant than male investors can lead to bad financial decisions because not every female client fits this stereotype.

Authors

• Person: Not available Organization: Financial Planning Association
  Understanding Behavioral Aspects of Financial Planning and Investing

Sources

• Understanding Behavioral Aspects of Financial Planning and Investing www.financialplanningassociation.org Financial Planning Association via serper

Referenced by nodes (2)

• heuristics concept
• financial decision making concept