Ravi Dhar observes that companies often use behavioral science for purposes generally viewed as ethical, such as PepsiCo using behavioral economics to encourage the consumption of healthier snack lines and pharmaceutical companies using nudges to help patients consistently pick up their medication.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (4)

• behavioral economics concept
• Ravi Dhar entity
• nudges concept
• behavioral science concept