R.A. Fullerton published '“Mr. MASS motivations himself”: explaining Dr. Ernest Dichter' in the Journal of Consumer Behaviour in 2007.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• Ernest Dichter entity