Ravi Dhar observes that while companies like PepsiCo use behavioral economics for positive outcomes, such as promoting healthier snack lines, it creates an ethical dilemma regarding whether marketers are making decisions for consumers rather than consumers making their own choices.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (2)

• behavioral economics concept
• Ravi Dhar entity