The name 'behavioral economics' has roots in the early work of psychologist B. F. Skinner, who studied the role of conditioning and reinforcement in shaping human behavior.

Authors

• Person: Beatty A, Moffitt R, Buttenheim A Organization: National Academies Press
  Development of Behavioral Economics - NCBI - NIH

Sources

• Development of Behavioral Economics - NCBI - NIH www.ncbi.nlm.nih.gov Beatty A, Moffitt R, Buttenheim A · National Academies Press via serper

Referenced by nodes (2)

• B.F. Skinner entity
• behavioral economics concept