Marketers can use the Anchoring and Adjustment phenomenon to make a target product appear more reasonably priced by displaying a bundled offering with a higher price point on an aisle's end-cap.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (1)

• Anchoring and Adjustment concept