Lu W, Chen Y, and Li S (2022) published 'Mechanism of Interaction and Entertainment Impact on Impulse Purchase Intention in Shopping Livestream' in the Proceedings of the 6th International Conference on E-Commerce, E-Business and E-Government, held at the University of Plymouth, UK, from April 27–29, 2022.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (3)

• entertainment concept
• interaction concept
• United Kingdom location