Muhammad Abu Huraira and Usman Ahmad (2022) studied the effectiveness of brand personality and affective commitment in capturing brand loyalty among retailers in the UK.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• customer loyalty concept