Ravi Dhar, a professor of management and marketing at the Yale School of Management and director of the Yale Center for Customer Insights, argues that behavioral science aims to construct a 'uniform framework' that marketing has historically missed.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (3)

• marketing concept
• Ravi Dhar entity
• behavioral science concept