Behavioural economics posits that human decision-making is frequently unpredictable, emotionally driven, and influenced by contextual factors rather than purely rational.

Authors

• Person: Sean Makin Organization: LinkedIn
  The Power of Behavioural Economics in Advertising - A Marketers ...

Sources

• The Power of Behavioural Economics in Advertising - A Marketers ... www.linkedin.com Sean Makin · LinkedIn via serper

Referenced by nodes (1)

• behavioral economics concept