Ravi Dhar argues that while marketing and behavioral science share many ideas, behavioral science provides a 'uniform framework' that marketing lacks, and without this framework, key insights are lost.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (3)

• marketing concept
• Ravi Dhar entity
• behavioral science concept