Eye tracking is frequently complemented by other biometric sensors to provide a more comprehensive understanding of behavior by identifying when and which cognitive and emotional responses are activated.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• Eye-tracking concept
• cognitive responses concept