Marketers can utilize behavioral economics phenomena, including the Attraction Effect, Loss Aversion, Anchoring and Adjustment, the Certainty Effect, and Temporal Discounting, to improve product sales.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (4)

• Certainty Effect concept
• The Attraction Effect concept
• Anchoring and Adjustment concept
• Loss aversion concept