Nike's 1988 'Just Do It' campaign is cited as an example of embedding purchasing coercion into the minds of consumers through the consistent use of a slogan across TV, billboards, and social media.

Authors

• Person: Kat Roush Organization: The St Andrews Economist
  The Cognitive Manipulation of Advertisement

Sources

• The Cognitive Manipulation of Advertisement standrewseconomist.com Kat Roush · The St Andrews Economist via serper

Referenced by nodes (1)

• Nike entity